LAUNCHING A CHALLENGER BRAND
PURE PLANET

 

/THE CHALLENGE
Pure Planet is a for-purpose, for-profit renewable energy provider, backed by BP, that believes in using business to do good.

They asked us to devise a ‘big splash’ PR campaign to mark their mainstream consumer launch. It needed to be visible, credible and bring Pure Planet firmly into the public consciousness. 

/OUR INSIGHT
We knew loyalty and trust of the Big 6 were at an all-time low in mainstream press and consumers wanted more from energy suppliers around cost and transparency.

Using this insight, we built a media relations strategy that positioned Pure Planet as part of the solution and a brand that sought to collaborate with other sectors to solve the energy crisis. 

/DELIVERY
We partnered with leading research agency Opinium to produce The People and Power report, a state-of-the-nation style analysis of energy use in 2017. It provided credible and newsworthy insight into UK energy which was shared with journalists as news content and data resource. It allowed a completely new brand to speak with authority and credibility about energy and renewables on a national platform.

We kicked-off our speaking opportunities with a TEDx Talk, which helped build brand awareness and visibility. It will be followed in 2018 with an industry event at the House of Lords. The activity was underpinned by a fully-integrated media relations campaign, working alongside Pure Planet’s creative and media agencies.

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