6 SEPTEMBER 2018
Marks out of ten?... 518.
Question – what’s red hot, has six faces and enough legs to produce 518 pieces of coverage in 24 hours? Answer – our Back To School campaign for Internet Matters.
The culmination of three months’ planning, a brilliant story idea and two weeks of selling-in landed our client 324 broadcast mentions, and 194 individual pieces of print and online coverage on the morning British kids were packing their pencil cases for the new term.
Our campaign focused on the extra online pressures kids face as they transition from primary to secondary school – and the debate over whether children should be allowed mobile phones inside school gates.
Working with experts from Internet Matters, we created a suite of video guides for parents, while Mr Burton, of BAFTA-winning Channel 4 docu-series Educating Yorkshire, (you’ll remember him for helping the boy overcome his stutter) delivered the message live from his school, joined by five other faces - Dr Linda Papadopoulos, a case study mum, two pupils and the CEO of Internet Matters, Carolyn Bunting.
It’s fair to say our story sparked a massive response - not just across mainstream media, but as a talking point for parents on social media, thanks to an eight-minute feature on BBC Breakfast, being carried on BBC Radio 4’s Today programme, Radio 5 Live, and every major news title online as well five national print titles.
Most importantly, the campaign has met and exceeded our client’s objectives – owning the Back To School/online safety space, driving traffic to the resources and reaching the target audience with advice at a time they need it most.
27 June 2018
Gold for Goldbug.
England may well be romping home in the football right now.
But our team at Goldbug has also been banging in the goals - officially becoming a multi-award winning agency after scooping a series of gongs with our client Internet Matters.
Our integrated campaign surrounding cyberbullying won a big fat GOLD at the Corporate Engagement Awards 2018 – highlighting the brilliant collaboration between our client and their partners.
Meanwhile we brought home a bronze award for best PR and external communications for our campaign focusing on digital resilience and teenage love in the digital age.
Internet Matters also picked up a bronze for most effective long-term commitment for its industry partnersips with BT, EE, Sky, TalkTalk, Virgin Media, Google and the BBC – which we’re proud to have played a part in over the three years we have been working with them.
So if you see us breaking out into a goal-celebration-style Fortnite dance, then you’ll know why.
4 June 2018
Bright 'n' Gold.
Today we’re delighted to announce our new strategic partnership with TEDx Brighton, one of the UK’s leading speaking events.
The exclusive partnership will see us providing media relations for TEDxBrighton, as well as a pipeline of speakers for the event, which takes place at The Brighton Dome in October 2018.
TEDx gives speakers a huge reach on a very trusted platform, giving them a chance to share their brilliant and inspiring stories with as many people as possible. Over the last few years we’ve built up a close and successful relationship with the TEDx team, so we’re pleased to formalise that into an official partnership and make this year’s event the most successful ever.
Toby Moore, curator of TEDxBrighton added: “We’re really excited to announce the partnership with Goldbug. TEDx events are built on the idea of sharing knowledge and partnerships like this are key to broadening our reach and spreading our message of hope and change.”
2018 Event info will be launching soon. In the meantime, catch-up on 2017's TEDxBrighton highlights here.
8 May 2018
Another day. Another shortlist.
Awards nominations – they’re a bit like London buses. No sooner than we announced to great fanfare being shortlisted in the PRCA Dare Awards, we hear we’re in the running for yet another gong. We’ve been nominated in the Corporate Engagement Awards for best PR and external communications alongside our client Internet Matters for our campaign around online safety, focusing on digital resilience and teenage love in the digital age.
Internet Matters meanwhile has picked up further nominations for its campaign on cyberbullying, which we’re proud to have played an instrumental part in, as well as its innovative partnerships with industry, including BT, EE, Sky, TalkTalk, Virgin Media, Google and the BBC.
A stratospheric pat on the back to the IM + GB team. Onwards to the ceremony.
3 May 2018
Nappy news for dads at Pure Planet
Innovation and sustainability is at the heart of everything Pure Planet does. And as their full-time newshounds, we like to make sure no element of the Pure Planet story goes unsniffed.
This week the brand announced how it is going to equalise the rules around parental leave - so its new mums and dads can take 52 weeks leave off…at the same time and on the same terms.
It’s a ground-breaking move which helps level the playing field on maternity leave, making it a universal right for mothers and fathers to take up to a year off after the birth of a child – and one Pure Planet hopes will inspire other big brands to follow.
Sharpening our quills, we saw a story, and so did the journalists we spoke to, providing a stream of print and online coverage and BBC Radio interviews with Pure Planet co-founder Steven Day who explained the thinking behind the move.
Well… after all we are the experts in (ahem) delivery.
23 April 2018
DARE may be bubbles ahead.
The brilliant team at Goldbug (even if we do say so ourselves) is in the running for a gong at the prestigious PRCA Dare Awards.
We’ve been shortlisted for our ground-breaking campaign for Internet Matters which encouraged millions of parents to teach their children how to stay safe online.
Our Digital Resilience project - which explored the habits of teenage relationships online - achieved more than 500 pieces of mainstream press coverage and became a strong talking point across social media earlier this year… all on a super-tight budget.
Time to dust off the tuxedos, tune up our tiaras, stick the Champagne on ice… and cross our fingers and toes.
4 APRIL 2018
Accredit where credit's due.
Goldbug has been given the stamp of approval by the official PR industry body - being awarded the Communications Management Standard (CMS). The certificate from the Public Relations and Communications Association (PRCA) is - in its own words - “the hallmark of comms excellence”.
Of course we already knew this, but it’s proof we have a well run business with all the correct systems and structures in place.
It also shows we have a real commitment to our staff and can give our clients peace of mind they’re partnering with a team committed to excellence.
Basically, it’s a comms gold medal.
27 March 2018
Join our team.
We’re looking for an experienced Account Manager to join our busy and growing PR team. This role will suit somebody who is enthusiastic, confident and enjoys developing relationships in the media.
We are an independent Brand and PR agency located in heart of W1. Led by a team of ex-national Newspaper and TV journalists, our PR team specialises in helping brands find their purpose and bring it to life through compelling story-telling. Our clients include some of the UK’s biggest brands and not-for-profits across sectors including tech, education and sustainability.
The role will offer you the opportunity to learn from media experts and the opportunity to progress quickly.
Call James Saville or Lara Gould on 0203 770 7612
or send your CV to firstname.lastname@example.org
23 March 2018