Brand & PR Agency, London

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 16 JULY 2019

The fight against scam ads

Fake adverts and online scams have become the scourge of the internet – so we’re proud to have helped deliver a raft of press coverage for our client Martin Lewis and his battle against scam ads. 

Two major initiatives launched today to combat these adverts as a direct result of his campaigning defamation lawsuit.

Martin agreed to drop his case against Facebook in return for a binding commitment from the social media network to donate £3m to set up a new anti-scams initiative through Citizens Advice, and create a scam ads reporting tool unique to the UK through its app.

The story has today run across the BBC, ITV, Sky News and the national press, from the FT to the Daily Mirror.

The initiatives are a great step towards eliminating the adverts, placed by criminals, which often use fake celebrity images or endorsements to dupe people into investing in fake ‘get rich quick’ schemes called ‘Bitcoin Trader’, buying diet pills and more.

The aim is to tap into the power of what Martin describes as ‘social policing’ – encouraging people to report scam ads or misleading ads. 

But he recognises there is still so much more to do, with there being little effective law or regulation to prevent them.

Make no bones about it - this is a campaign that’s only just beginning.  

NEWS HOME

 
 
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13 JUNE 2019

It’s Gold for Goldbug

Last night (12 June) we scooped a prestigious GOLD award for Best PR and External Communications at the 2019 Corporate Engagement Awards.

Against stiff competition, our Back To School campaign for Internet Matters in collaboration with BT, Sky, TalkTalk, Virgin Media, the BBC and Google, won top billing.

Led by our press director James Saville and Account Director Katie Earlam, our campaign showed true integration, using the strength of the partnership to reach millions of parents with advice on children’s online safety at the time of year they needed it most.

We secured 500 pieces of coverage in the 24 hours before kids went back to school, and, achieved blanket coverage across the BBC, including BBC Breakfast and Radio 4 Today programme.

Our hard work achieved over 500,000 visits to the Internet Matters website and 12 million social media impressions.

It was organisation’s most impactful campaign to date and represented a turning point for them.

We’re delighted with our win and very proud to have played our part in such an important and worthwhile campaign.

NEWS HOME

 

 

 
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 16 MAY 2019

A new home for autism care.

Few of us can understand the difficulties involved in raising a child with autism. Families have been pushed to their limit, both emotionally and financially, with some waiting 10 years simply to get a diagnosis.

That’s why we are so proud to help launch the Caudwell International Children’s Centre, on the site of Keele University in Staffordshire this week.

Sky News, BBC, ITV all broadcast segments from the centre and Sky were so interested Kay Burley also hosted a live interview with CEO Trudi Beswick and 19-year-old Alice Broad who helped design the centre.

The breathtaking £18million centre is unmatched anywhere in the world and by bringing together clinicians, experts and therapists under one roof, it brings the diagnosis time down to just six weeks.

And through cutting-edge research it will transform the way millions in the UK affected by the condition can be helped.

Even more amazingly it was funded entirely by private donations - including £10million from one of Britain's most influential entrepreneurs and philanthropists, Phones 4u
founder John Caudwell.

NEWS HOME

 
 
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9 MAY 2019

A song for change.

We all know how powerful a part music can play in our lives - from a favourite playlist on the daily commute and new discoveries on the radio, to the communal passion and emotion of a festival sing-along. Music is also an incredible nostalgic trigger, be it the memories that come flooding back when we hear a particular track, or our ability to remember the words of a song we’ve not heard in years. We’re also learning more and more about the positive effect music can have on those living with dementia.

So we are beyond proud to launch Lauren Laverne as the new ambassador for our client Music for Dementia 2020. Lauren is taking the message far and wide that music should be made free for people living with dementia as it helps improve their wellbeing. 

As a result of last Thursday's hugely successful PR launch, which saw coverage land across national and international press, including everyone from Billboard to The Daily Express, The Sun to Woman's Own - Lauren's powerful message sparked immediate action.

Our wonderful ambassador has already got the ball-rolling with music industry leaders, who have vowed to help make music accessible for those living with dementia. 

Let's. Do. This. 

NEWS HOME

 
 
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9 MAY 2019

Martin Lewis strikes gold.

We’re thrilled to announce our new client, MoneySavingExpert.com founder Martin Lewis.

Our work together will focus on Martin’s activities away from MSE, which includes his continued campaigning against scam ads as well as his other charitable commitments and work with the Money and Mental Health Policy Institute.

Martin founded MoneySavingExpert.com in 2003 for £100, and it speedily grew to be the UK's consumer website with around 16 million users a month.

We’re big fans of Martin and everything he stands for in giving consumers honest, transparent and entirely impartial guidance over their finances.

We’re looking forward to being able to support his role as a media campaigner who cares just as deeply off camera about standing up for average Joe and Jane as he does on camera.

NEWS HOME

 

 
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26 APRIL 2019

Here we go again.

We’re yet again dusting down our penguins and glittery frocks after being shortlisted in the Corporate Engagement Awards for the second year running for more outstanding work for our client Internet Matters.

We’re in line for ‘Best PR and external communications’ for our activity helping parents talk to their kids about internet safety in the critical back to school period.

Our agenda-setting campaign included live interviews with BAFTA-nominated Andrew ‘Mr’ Burton, the star teacher from hit Channel 4 show Educating Yorkshire – garnering more than 500 individual pieces of coverage in the first 24 hours, including BBC Breakfast and Radio 4 Today programme. 

The organisation is shortlisted for two further awards - ‘Best engagement of an internal audience in a CSR programme’ and ‘Most effective long-term commitment’ for its ground-breaking industry coalition.

Internet Matters is celebrating its fifth birthday this year – and these awards are testament to the resounding partnerships it has built and nurtured over this time. Not just with Goldbug, but across the media and business industry.

The awards ceremony takes place in London in June. 

NEWS HOME

 
 
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17 January 2019

Ferne and Davina feel
the Goldbug burn.

It’s January. So what better time to flex our PR muscles and squat-thrust our way into coverage heaven for our client Universal?

Our work devising the strategy and delivering the publicity for the fitness DVDs, released simultaneously from TV personalities Davina McCall and Ferne McCann, has landed the sort of coverage Jane Fonda herself could have only dreamed of.

We nailed features in every women’s consumer title for both products and secured broadcast appearances on ITV’s This Morning among others, while carefully orchestrating a social media campaign to match… striking up close to a million views on Instagram.

And then there was the minor point of 13 days’ continuous coverage on the world’s most read news website, MailOnline.

As a result, both DVDs have soared into the top 10 of the Amazon DVD chart. Amid an intense ‘Ferne v Freddie’ battle, the TOWIE star even stole the No.1 spot from Golden Globe winning Bohemian Rhapsody.

It's not a kinda magic. We Are The Champions.

 
 
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13 December 2018

Charging ahead.

Driving change is what we're all about at Goldbug, whether it's a brand overhaul or a piece of campaigning PR - which is why our new partnership with Andersen EV is a match made in comms heaven.

Andersen is a British manufacturing company making best-in-class, premium EV charging units.

Founded with an uncompromising belief in design-led products which are as practical as they are beautiful, Andersen is already the brand of choice for many EV owners in the UK.

As the surge towards electric motoring continues apace, we're going to be telling their story - of how a British brand is ahead of the curve and ready to serve the motorists of tomorrow.

Keep an eye on these guys, they're going to take off faster than an Elon Musk Telsa strapped to a Falcon Heavy rocket.

 
 
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6 SEPTEMBER 2018

Marks out of ten?... 518.

Question – what’s red hot, has six faces and enough legs to produce 518 pieces of coverage in 24 hours? Answer – our Back To School campaign for Internet Matters.

The culmination of three months’ planning, a brilliant story idea and two weeks of selling-in landed our client 324 broadcast mentions, and 194 individual pieces of print and online coverage on the morning British kids were packing their pencil cases for the new term.

Our campaign focused on the extra online pressures kids face as they transition from primary to secondary school – and the debate over whether children should be allowed mobile phones inside school gates.

Working with experts from Internet Matters, we created a suite of video guides for parents, while Mr Burton, of BAFTA-winning Channel 4 docu-series Educating Yorkshire, (you’ll remember him for helping the boy overcome his stutter) delivered the message live from his school, joined by five other faces - Dr Linda Papadopoulos, a case study mum, two pupils and the CEO of Internet Matters, Carolyn Bunting.

It’s fair to say our story sparked a massive response - not just across mainstream media, but as a talking point for parents on social media, thanks to an eight-minute feature on BBC Breakfast, being carried on BBC Radio 4’s Today programme, Radio 5 Live, and every major news title online as well five national print titles.

Most importantly, the campaign has met and exceeded our client’s objectives – owning the Back To School/online safety space, driving traffic to the resources and reaching the target audience with advice at a time they need it most.

 
 
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27 June 2018

Gold for Goldbug.

England may well be romping home in the football right now.

But our team at Goldbug has also been banging in the goals - officially becoming a multi-award winning agency after scooping a series of gongs with our client Internet Matters.

Our integrated campaign surrounding cyberbullying won a big fat GOLD at the Corporate Engagement Awards 2018 – highlighting the brilliant collaboration between our client and their partners.

Meanwhile we brought home a bronze award for best PR and external communications for our campaign focusing on digital resilience and teenage love in the digital age.

Internet Matters also picked up a bronze for most effective long-term commitment for its industry partnersips with BT, EE, Sky, TalkTalk, Virgin Media, Google and the BBC – which we’re proud to have played a part in over the three years we have been working with them.

So if you see us breaking out into a goal-celebration-style Fortnite dance, then you’ll know why.

 
 
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4 June 2018

Bright 'n' Gold.

Today we’re delighted to announce our new strategic partnership with TEDx Brighton, one of the UK’s leading speaking events.

The exclusive partnership will see us providing media relations for TEDxBrighton, as well as a pipeline of speakers for the event, which takes place at The Brighton Dome in October 2018.

TEDx gives speakers a huge reach on a very trusted platform, giving them a chance to share their brilliant and inspiring stories with as many people as possible. Over the last few years we’ve built up a close and successful relationship with the TEDx team, so we’re pleased to formalise that into an official partnership and make this year’s event the most successful ever.

Toby Moore, curator of TEDxBrighton added: “We’re really excited to announce the partnership with Goldbug. TEDx events are built on the idea of sharing knowledge and partnerships like this are key to broadening our reach and spreading our message of hope and change.”

2018 Event info will be launching soon. In the meantime, catch-up on 2017's TEDxBrighton highlights here

 
 
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8 May 2018

Another day. Another shortlist.

Awards nominations – they’re a bit like London buses. No sooner than we announced to great fanfare being shortlisted in the PRCA Dare Awards, we hear we’re in the running for yet another gong. We’ve been nominated in the Corporate Engagement Awards for best PR and external communications alongside our client Internet Matters for our campaign around online safety, focusing on digital resilience and teenage love in the digital age.

Internet Matters meanwhile has picked up further nominations for its campaign on cyberbullying, which we’re proud to have played an instrumental part in, as well as its innovative partnerships with industry, including BT, EE, Sky, TalkTalk, Virgin Media, Google and the BBC.


A stratospheric pat on the back to the IM + GB team. Onwards to the ceremony.

 
 
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3 May 2018

Nappy news for dads at Pure Planet

Innovation and sustainability is at the heart of everything Pure Planet does. And as their full-time newshounds, we like to make sure no element of the Pure Planet story goes unsniffed.

This week the brand announced how it is going to equalise the rules around parental leave - so its new mums and dads can take 52 weeks leave off…at the same time and on the same terms.

It’s a ground-breaking move which helps level the playing field on maternity leave, making it a universal right for mothers and fathers to take up to a year off after the birth of a child – and one Pure Planet hopes will inspire other big brands to follow.

Sharpening our quills, we saw a story, and so did the journalists we spoke to, providing a stream of print and online coverage and BBC Radio interviews with Pure Planet co-founder Steven Day who explained the thinking behind the move.

Well… after all we are the experts in (ahem) delivery.

 
 
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23 April 2018

DARE may be bubbles ahead.

The brilliant team at Goldbug (even if we do say so ourselves) is in the running for a gong at the prestigious PRCA Dare Awards.

We’ve been shortlisted for our ground-breaking campaign for Internet Matters which encouraged millions of parents to teach their children how to stay safe online.

Our Digital Resilience project - which explored the habits of teenage relationships online - achieved more than 500 pieces of mainstream press coverage and became a strong talking point across social media earlier this year… all on a super-tight budget.

Time to dust off the tuxedos, tune up our tiaras, stick the Champagne on ice… and cross our fingers and toes.

 
 
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4 APRIL 2018

Accredit where credit's due.

Goldbug has been given the stamp of approval by the official PR industry body - being awarded the Communications Management Standard (CMS). The certificate from the Public Relations and Communications Association (PRCA) is - in its own words - “the hallmark of comms excellence”.

Of course we already knew this, but it’s proof we have a well run business with all the correct systems and structures in place.

It also shows we have a real commitment to our staff and can give our clients peace of mind they’re partnering with a team committed to excellence.

Basically, it’s a comms gold medal.

 
 
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27 March 2018

Join our team.

We’re looking for an experienced Account Manager to join our busy and growing PR team. This role will suit somebody who is enthusiastic, confident and enjoys developing relationships in the media.

We are an independent Brand and PR agency located in heart of W1. Led by a team of ex-national Newspaper and TV journalists, our PR team specialises in helping brands find their purpose and bring it to life through compelling story-telling. Our clients include some of the UK’s biggest brands and not-for-profits across sectors including tech, education and sustainability.

The role will offer you the opportunity to learn from media experts and the opportunity to progress quickly.

Call James Saville or Lara Gould on 0203 770 7612
or send your CV to hello@goldbug.agency

Read our brief job description here

 
 
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23 March 2018

It's cheaper to be green.

Conscious consumerism is on the rise - but don't be fooled into thinking it's more expensive.

This week The Telegraph ran our story on Pure Planet member Tracey Pennington, who has stopped buying from non-sustainable brands AND saved over £23,000.

After switching to Pure Planet and saving £500 on her energy bills, Tracey started thinking about the other changes she could make to her lifestyle to do her bit for the environment.

She cut back on long-haul holidays, swapped dining out at top steak restaurants for vegetarian home cooking and even stopped buying her beloved MAC lipstick.

Read her story here…then turn the heating down and put a jumper on!

 
 
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5 March 2018

Meet the Neighbours.

We’ve been in our new HQ for less than three months – and we’re already making a splash.

Well, to be precise, the supreme Goldbug team has been featured in the latest edition of The Office Group magazine's 'Meet the Neighbours' spread.

Publicity Director Lara was interviewed about the thrills and spills of running an on-the-up agency – from the music we listen to (and play) to why we decided to launch the business in the first place.

We spend a great deal of our time telling clients ‘a picture never lies’. In this instance, it couldn’t be further from the truth.

We love where we work – and what we do. And we’re a very happy bunch. (We are!) The photographer just caught us on a bad day, OK?

Read it here


 
 
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23 February 2018

Teen romance is more complicated than ever. But one thing’s for sure - it’s grabbing headlines.

Our campaign for client Internet Matters focusing on love in the digital age has now secured more than 500 pieces of coverage and reached 13 million people… and counting.

We worked with child psychologist Dr Linda Papadopolouos to devise and deliver a campaign aimed at parents to encourage their children to build up their resilience online.

We explored some of the biggest issues children encounter in the digital age compared to their parents' generation. We found social media is having a profound affect on teenage relationships - particularly in the way young sweethearts (yeah, OK, we know no-one uses this phrase) interact with each other has changed.

We created the The Digital Resilience Report, accompanied by videos for parents, which showed how 1 in 5 children aged 11 - 16 were happy to have online only relationships; and 1 in 10 only ever speak to their boyfriends or girlfriends online. 

Meanwhile more than a quarter of kids felt it was important to announce their new relationship online. 

The story captured the imagination of parents and the media, featuring in The Guardian, The BBC, The Daily Mail, The Mail Online, The New York Times, The Sun, The Daily Mirror, Sky News, TalkRadio, and across all regional and local newspapers. 

So there's only one thing left to say... loveheart smileyface hearteyes winkeyface fistpump handclap - Yay!


 
 
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15 February 2018

It's the news we knew all along but finally it's official - PR is better than advertising.

Well, although we report this with tongue firmly in cheek, it certainly seems to be the case when it comes to the energy world.

This week our exclusive research for client and renewable energy company Pure Planet has revealed how positive media coverage and a good reputation in the press is more influential than good advertising for consumers choosing their next energy company.

The People & Power report was produced in partnership with Opinium as a state of the nation style survey into the British public's attitude to energy.

Among a long list of newsworthy findings on subjects ranging from Electric Vehicles to the price of a cup of tea, was the reassuring stats around the value of PR - which featured on the home page of PR Week.

After a year's worth of negative press for the Big Six energy companies following yet more price hikes and bumper profits, the research may go some way to explaining why the UK's biggest energy brands lost more than a million customers in 2017.

In the past decade the Big Six market share has shrunk from more than 99% to around 80 per cent, with innovative brands like Pure Planet offering cheaper cleaner energy with a modern, digital service.