Grenfell Athletic is a Sunday league football club set up after the Grenfell Tower tragedy in 2017 to provide a positive outlet for the community. Six years later, many of the players are now channelling their energies into launching their own businesses - but struggle without transport of their own. To support the club and players’ small business ventures, Mercedes-Benz partnered with Grenfell Athletic to donate two eVito Tourer vans, with help from Dragons’ Den star and podcast host, Steven Bartlett.

The vans will be used by Grenfell entrepreneurs to push their businesses forward, and the football team to transport the players to matches. Our powerful film saw Steven visit the team to deliver the vans and offer tips and advice to the entrepreneurs. The film, press release and interview time with Steven landed us 42 pieces of coverage across key mainstream titles and 1.2 million online coverage views.